November - 2017

Dr Dave's Blog & Podcast Homepage

Est 2009

All of my Podcasts and blogs are
published here each week.

Somewhat more sporadically, I publish blogs, vlogs and other media here, with my monthly podcast - Blunt Dissection each month too.

If you ever have a question you'd like an answer to then here's a great place to submit it. The best way is to send in a short video of you asking the question - if you want to do this and get a response then I'd ask that you follow using the format below closely:

1. State who you are and where you are from.
2. Ask your question as concisely as possible, it must be under 30 seconds long.

3. Upload your video using this form.

Digital Marketing Part 4: Converting Clicks Into Clients 30.11.17

Dr Dave Nicol

Digital Marketing Part 4: Converting Clicks Into Clients 30.11.17

In part four of the digital marketing "mini-epic" series I'm going to talk about the power of conversion... and not the kind that comes with an 'Amen'! No, I'm talking about converting people who are interested browsers into actual clients. It's about giving with value, and putting yourself in the right position ready for the right moment. You have to give people opportunities to get to know you, and then wait for them to need what you are offering. So how can you give with v

Digital Marketing Part 3: Connecting With Pet Owners

Dr Dave Nicol

Digital Marketing Part 3: Connecting With Pet Owners

In part three of the digital marketing "mini-epic" series I'm going to demonstrate by doing more than writing. So today's blog comes in the form of a video blog I recorded and posted on youtube then embedded into my blog below. And I've posted this content onto my social spaces (Facebook, Linkedin, Instagram & Twitter), optimised this page for SEO and of course I'm blasting it out to my email list. So rather than write a long blog today, I'm just going to advise you do the

Dr Dave Nicol

Blunt Dissection Ep 10: Dr Andy Roark

On today’s show I am joined by my good friend Dr Andy Roark. Andy is one of the hottest properties in veterinary medicine with good reason. He’s a tireless networker, innovator and one of the best presenters on the vet speaking circuit. His accolades to date include winning NAVC speaker of the year three times over, creating and presenting the “Cone of Shame" Youtube show and founding the Uncharted Vet Conference. Much of this being possible because he has built one of the la

Digital Marketing Part 2: Content Is King

Dr Dave Nicol

Digital Marketing Part 2: Content Is King

Content creation is the basis of any digital marketing strategy. In today’s post, we’re going to take a closer look at how to go about creating both the quality and quantity of content required to engage an audience. There exists a fantastic opportunity to grab the attention of pet owners and significantly grow your practice. Those that do will fare well. Those that don’t, I predict, are doomed to slide into irrelevance as communication preferences rapidly change. The Yellow

Digital Marketing Part 1: Will Your Veterinary Practice Avoid The Slide Into Irrelevance?

Dr Dave Nicol

Digital Marketing Part 1: Will Your Veterinary Practice Avoid The Slide Into Irrelevance?

Last month I had the great privilege of speaking at the NVC 2017 conference in Moscow for the first time. On day two, my topic was digital marketing; specifically, my digital marketing success mantra of Create, Connect, Convert. I’ve not written much on the subject lately, but it’s a subject area worthy of a great deal of time and attention. Alongside leadership, digital marketing remains one of the least well understood and executed areas of management in veterinary medicine