The Yellow Pages Are Dead
Published Feb 2011
"The Internet has burst into life. It’s been around for a while now but it’s only in the past five years that things have really changed dramatically.
What’s been the difference? Two things. Firstly, we’re way past a point where the web was just a geeky thing for spotty tech-heads. The Internet is everywhere.
Secondly (and this is the game changer) – social media has allowed all these online users to band together into huge online communities..."
This book was first published as a Kindle book on Amazon in 2011 and was one of the first texts to unlock the mysteries of the internet giving vet practice owners and managers a clear roadmap on how to turn online clicks into paying clients.
Since then Dr Dave has travelled the world teaching vets how to use digital marketing systems to build their businesses. Shortly after publishing the book, he set up, ran and sold for more than $1M a veterinary practice that only used the digital marketing techniques and principles described in this book to grow.
So what you get in this book is tried and tested knowledge for a very small amount of cash.
The technologies we use may change, but the steps required to turn a pet owner into a paying client do not. As such, this book was written to stand the test of time (well, at least until the internet stops working, or we stop using the written word to communicate).