Blunt Dissection Ep28: Authentic Marketing And How It Applies To Veterinarians, with Chris Brogan

Listen on iTunes here. On today’s show I super excited to be joined by one of my writing and business idols, Chris Brogan.

Chris is one of the original group of people who, in the late nineties, decided this new-fangled-interwebs thing might just be useful and went all in. A risk that has paid off handsomely as he became known as one of the leading marketing gurus of the internet age.

He is also one of the most published authors on the internet and has been described as a “content production cyborg” due to the volume and frequency of his publishing.

But this description would be unfair because there is nothing robotic about the way Chris thinks or writes. His thoughtful, ground-breaking, and inspiring style have made him one of the most popular bloggers on the planet and his blog, CHRISBROGAN.COM is one of the most read in history.

But his writing credits do not stop there. Chris became a New York Times and Wall Street Journal best-selling author when he published “Trust Agents” and has gone on to write or co-author another seven books. With work published in Entrepreneur magazine for good measure.

All of which means for the next hour or so, you are going to be listening to genuine marketing royalty dipping his toes into the world of veterinary medicine.

Now, just before we jump into the episode, I just wanted to drop a quick word from today's show sponsor which is the VetX:Thrive community.

If you are a young vet looking to find your feet in veterinary medicine, grow your confidence, avoid burnout and beat your inner imposter, then VetX:Thrive is for you. As a community member you’ll receive success-skill training modules, coaching from experienced mentors and practical toolkits to help you thrive in your career.

A year-long membership of the community is available for only $275 and if you use the promo code ‘podcast' then you will receive a further 10% discount.

Head to to redeem this offer and take control of your career.

Now, back to the show.

Chris may be a huge name in business but he is no ego. In fact, I’ve rarely met a warmer, more humble person. In our interview, we covered a lot of ground from marketing to mindfulness. And we dive deep into his most recent project, Dented - an exploration of the vulnerable human condition and how we might better embrace all aspect of the digital lives we all now lead. A particular highlight is a very unexpected use for ketamine.

It’s a scary thing to meet your heroes, but Chris was every bit as awesome as I hoped, this is a conversation I know you are going to take a huge amount from. So, whether you are in the business of helping pet owners by marketing better, or the business of keeping yourself sane, this is a conversation you do not want to miss.

I hope you enjoy my conversation with the legend that is Chris Brogan.

Outline of this Episode [0:11] Introduction of Chris Brogan, blogger, marketer, and author [3:15] Chris’ influence on Dr. Dave’s early career [8:27] The value levers most businesses can pull to help those they serve [11:35] What it means that we don’t want to fit in, but rather that we want to belong [14:29] How can we scale appropriately as Veterinarians, or should we?[18:46] Chris’ concept of “selling clean.” What does it mean for Veterinarians? [27:30] Carving out a niche in a local demographic, it can be done [32:23] Practical digital tools Veterinarians need to use, and how to use them well [34:41] Chris’ newest emphasis online: “Dented.” What it is and why Dr. Dave loves it so much [45:02] How Chris immunizes himself from the toxic environment of social media [49:20] Rapid fire questions

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Be safe, be well, be happy.

Dr. D